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Have you noticed that some air conditioning companies that offer repair services have to advertise all the time while others barely have a web presence, yet stay plenty busy? Air conditioning is one of the fields that is constantly in demand for workers, service providers, new products and repair assistance. This is a field you have to try hard to lose money in if you run a business because the demand is so high and if you have the skilled labor, you can do extremely well.

The added advantage is that your company may not have to invest thousands of dollars in marketing just to get a customer base started. In fact, there are companies in your industry, and in your area that are thriving and do not spend a single dime on marketing. How can that be? It comes down to understanding the demand for your services as well as where the audience is going to find people with those skills.

Why Air Conditioning Companies Can Advertise For Free

When someone gets home and notices that their A/C unit is not running correctly, what do they do? Most people will go to their phone and look for a repair specialist to call. If they are unfamiliar with one personally, they are more likely to head towards two places, service apps and search engines. Regardless of which one they use, this person is not loyal to a single company. They are the ideal consumer for your brand because name familiarity will not be what gets you a lead here, it will be availability and in some cases, price.

By showing your availability and being in the right spot, whether on a search engine or a service app, you can open your business to dozens of free leads a day. It’s an amazing opportunity that allows you to grab as much business as you can handle and because you are fulfilling a service-based need for the consumer, the demands are always there. A simple website and listing your business on search engines and service apps is all you need to get your business off the ground.

Can Your Business Benefit From That?

This news is great if you own an air conditioning company and are in an area where you can take advantage of major demand. However, what if you are in a different field and you are not having the same success with marketing? This is where things can be tricky because your business may be far different. If it’s in the service industry, you need to consider where your consumers are going to find businesses like yours.

Are they easily able to find someone or does this require them to do some research? Whatever the answer is, try to get your website listed on the sites and apps that consumers use to find your type of business. The majority of the sites and apps you find will offer free listings. Yes, most will also offer a way for you to pay and enhance your chances of getting more traffic and leads. However, give these platforms time to produce results for your organically. It may take a month or two, but if you can get new consumers without spending any time or money on these platforms, it’s worth it.